The mainstream media is slowly and surely getting less and less readership due to the preference of the Rakyat for a more balance and fast news which they can easily access from the alternative news online portal like Malaysiakini and Malaysia Today.Unlike Malaysia Today which is a free website, Malaysiakini need to be subscribe for a nominal fee.The former is manage by the controversial blogger Raja Petra Kamaruddin who was earlier charged under the Sedition Act, while the latter by Steven Gan.Both have quite a substantial viewership which could easily outperform the mainstream media like The Star and NST.
Sensing the change in the trend of readership and with the control of 5 states by the Pakatan Rakyat government, The Star was quick to change their pro government reporting to a more balanced news coverage and are able to maintain their readership which easily outbeat NST. However Utusan Malaysia still keep to their old style of coverage and was subsequently blacklisted from the Pakatan Rakyat coalition for their bias reporting.
During the recent 12th General Election, Malaysiakini idea of giving free viewership for 2 weeks was a good strategic move.The website was rewarded with very heavy traffic viewership which could only be access by HTML mode.The latest election news update was fantastic fast and accurate.While RTM and TV3 were slowly flowing out their election results on Sabah,Sarawak and none on the states won by the Opposition,the alternative news were already announcing the forming of the new government by the Opposition in the 5 states. The mainstream media need to take corrective action to change or they will slowly dissappear from the viewer screen.
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1 comment:
Unless the mainstream media reinvents itself and end perception of public that it is but a propaganda mouthpiece of the UMNO/BN govt, the alternative media will perform even better. We are hoping for the day when the mainstream media is either forced to bite the dust or reform itself to provide real news to the people, not the TRASH AND PROPAGANDA OF THE UMNO/BN. It is high time the UMNO/BN federal govt realizes that the people can no longer tolerate the trash, downright lies, half-truths and other mischievous spin against he opposition, thanks to the internet.
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